What’s the purpose of marketing? Some experts say that marketing is meant to create brand awareness. Other marketing experts claim that marketing is about qualifying leads and getting them to make purchases with your company. Some marketers take a more analytical approach, claiming that marketing is really about collecting data, doing research, and developing strategies to increase revenue each quarter. Well, marketing actually includes all of these goals and more so it’s very important for you as a business owner to understand that marketing has a very real purpose.
In today’s digital era, marketers focus more on targeted audiences online through social media and search engines than they ever have before. But are end users and leads getting too smart for online marketers? Is there a problem with the oversaturation of online marketing? Are people getting sick of marketing emails? They very well might be, which means that your targeted audience might respond better to a new type of marketing.
Physical Advertising Could Return
You’ve probably deleted thousands of marketing emails from companies that you’re not interested in making purchases from. The problem with email marketers is that they don’t always target the right leads. As a result, people who are uninterested in their products could become easily irritated and unsubscribe from the mailing list. With ads now on social media, the online marketing bombardment shows no signs of letting up anytime soon.
This means that physical advertising could make a real comeback. People who are fed up with digital marketing will eventually stop responding to it, which means that businesses hoping to create brand awareness will have to turn to physical advertising mediums such as banners, pamphlets, billboards, and more.
Admittedly, it’s harder to track the metrics on tangible marketing assets. You can’t track how many times a person looks at a billboard, nor can a person click on a leaflet to instantly be mailed another one. But sometimes marketing is not always about the metrics. Rather, marketing should be about the impact that it has on its targeted audience.
How Can Your Business Take Advantage of This Shift?
While there are no guarantees in marketing, it does seem as if people are getting sick of targeted digital advertising. So how can your business start implementing physical advertising assets into your marketing plan?
You don’t have to spend millions to get your brand printed on a t-shirt. Try starting with printed assets such as banners, billboards, pamphlets, stickers, and other tangible marketing assets. It’s not hard to find a company that can print leaflets in Fleet Street so simply reach out to your local printing company to get started.
Try some large-scale printed assets for your next trade show or exhibition booth to attract guests and future customers. You can create signs with your logo printed on them and even make business cards to hand to customers wherever you are. Physical advertising is very valuable and it can really help your marketing effort. If you’d like to take advantage of your physical advertising options, you should partner with your local printing company to create signage, pamphlets, posters, and other assets that can help expand your brand.