Advertising Assets You Should Try

Small businesses often don’t realise the benefits of utilising marketing and advertising strategies until later in the lifespan of the business. This is because a lot of efforts are focused on growing customer bases and clientele initially, probably through cold calls and reaching out to people individually.

Mass-marketing techniques are excellent, but as a business owner, you might not know where to get started or how these assets can help expand your brand awareness. There are several different forms of mass marketing. Some of them are digital, while the others are physical and exist in the real world for others to see. In order to expand your brand awareness, you need to know about these types of marketing solutions and where to get them in order to move forward and create more reach for your business.

Billboards

While a lot of marketing companies focus on digital advertisements on websites, pre-video streams, calls-to-action, and emails, physical advertising elements such as billboards are actually still very useful. There are several benefits to hiring a billboard as opposed to a digital marketing asset.

For instance, a billboard is present for the entire day, all day. And while people might be driving past it and not be able to stare at it for too long, they will still see it. It basically creates a very wide reach. Billboards are an excellent awareness-builder because they cater to all audiences. The targeted audience of billboards is all drivers and everyone outdoors.

With this in mind, you need to consider whether your targeted audience is wide enough that a billboard would make sense to use as a marketing asset. Because there’s no way of showing a billboard only to certain people, you need to make sure your billboard will be seen by enough people who might be interested in your product or service.

Billboards are great because they’re like a widely cast net that can catch everything, but you don’t know exactly what you’re going to catch. You can get a return on investment on a billboard simply by asking new customers how they were referred to you. If they answer that they saw the billboard, you can add that to your marketing metrics.

Find an Advertising Company

If you want to try using a billboard for a while to see how it works, you will need to contact a company in charge of billboards. Try looking online for an outdoor advertising company that hires billboards to companies for their marketing needs.

If you need a designer to help create the ad, you can also ask the company whether this is a solution they can offer or whether they can refer you. Some good billboard companies actually offer ad design services so that everything is all in-house. This can be very useful if you’re looking for an easy way to get started with billboards.

If you have a bigger budget, you can even try a digital billboard. Ask the company of your choice whether they can do a digital billboard for you that can scroll multiple ads marketed toward different types of people so you get the biggest reach possible.