Lawn signs, also known as yard signs are poignant signs depicting the endeavor of a particular business in the form of eye-catchy slogans. Mainly used for local advertising, as well as generating buzz during election campaigns, they are usually placed on yards and lawns (hence the name) or a specific business property, in a bid to convey the message to masses. They help to promote word-of-mouth marketing, which is often more effective than paid advertising or even social media marketing, for that matter.