Rebranding is perfectly common among businesses, as you should follow trends if you want your product to be sold. You have many agencies that will help you with rebranding by providing a skilled marketing and branding consultant; for example, you have a brand strategy agency in Sydney called BrandQuest.
Usually, as consumers, we do not notice changes to brands, unless they are doing a serious makeover. But, while changing the color of the font or the logo might not seem like a big deal in this moment, that can actually make a huge difference for your business.
There are many things you need to consider before rebranding your company’s image
Do you want to shake off the old image?
If you feel like the old image that your company has does not really represent what you stand for, maybe it is time for a change. Rebranding your company is the best answer in this case, especially if the ‘image’ you do not like is an old one. It is a well-known fact that businesses that do not follow what is on the market, are the ones who do not survive.
Even if you like your current image, but you still feel like a change should be made, you can simply keep your image and give it a little edge. For example, the brand ‘Blueberry’ did not change their prices or look, which is why their traditional look stays strong. Instead, they decided to focus their effort on the artsy and cutting-edge fashion that they presented to the public.
Want to tap into a new demographic?
Sometimes it will be necessary, if you want your business to keep growing, that you see what the new audience is interested in as you start to shape your new brand. Keep in mind that the taste of the audience will change from time to time, so you need to find something that will appeal to both the younger and older audience.
For example, in America, you have an alcohol brand called the Pabst Blue Ribbon, and even if it is not meant for younger audience, everyone still knows it as the cheap beer that is loved by frat guys and hipsters.
Did your goal change?
If you have an image that does not represent what your company stands for anymore, it is a good idea to change it. Your brand needs to represent you, your company, your workers, but most of all your product.
Market that is evolving quickly
The rebranding of a company will be necessary if the market keeps changing, because you want to stay in the competitive area. This is one of the most common reasons why companies change their brands, and this is usually something that always works.
Make sure you know the difference between rebranding and simple marketing
Is the name all you have?
This can be explained with the Harley-Davidson brand of a motorcycle, that was also close to failing. When somebody asks you to imagine a motorcycle, it is quite possible that you imagine a Harley, that is because in order to save their business they made a brand that is not only an image; they made a brand that shows emotions and helps people connect.
If you are not that experienced when it comes to rebranding, you can always contact any of the various agencies out there. If you call a rebranding agency, they will help you out by providing you with a branding and marketing consultant.