Promoting a marketing event is not an easy task since it involves a lot of teamwork, brainstorming and strategising. This doesn’t mean that one should shy away from it and leave the responsibilities to others. One way to make sure that you are doing it all on your own and that too, efficiently is by making yourself aware of certain tips.
The following sections talk about three promoting tips that would help you to promote your marketing event in the best way possible. Read on for best results!
Both digital and traditional marketing channels should be used
People who swear that digital marketing has completely replaced traditional marketing well, we hate to burst their bubble but they are oblivious to the truth! Thanks to renowned digital printing services providers like www.jenningsprint.com.au, both digital printing, digital designing and traditional marketing have become much easier.
The whole point of the promotion is to make sure that maximum people are made aware of a certain company, event, product or service right!? This is why you should tap into the potential of both digitals as well as traditional marketing tools.
Fliers, brochures and hangers are ideal when you are targeting individuals above the age of 50 whereas digital promotion through email marketing, banner ads on websites and the likes will help you to reach your message to the young generation easily. Get the idea!?
Pre-event planning is important
Pre-event planning should begin with by figuring out the goals of your marketing event. It can be either creating a buzz among your TA or making sure that you are able to raise some much-needed funds through ticket sales.
The second most important aspect of this step is to make sure that you have contingency plans in plans that would help you to alter your promotional approach in case things don’t go according to plan.
It is best to make sure that the tickets for the event are easily available
One of the best ways to efficiently promote an event is to make sure that the tickets to the event are reaching easily or are made easily available to your target audience. One and the only way to ensure this is happening is by tapping into all possible sources of ticket sales. In simple words, the following:
Third-party resources
Sell your tickets via popular third-party ticket selling platforms since they have the means, the fame and the resources to make things fall in your favour!
Your website/blogs
If you are the owner of a well-designed website and blogs then why would you even want your target audience to move to other resources to buy tickets to your marketing event? Make sure that you are making certain changes in your blog or website so that people can buy tickets directly from your website/blog.
All of your social media channels
Call to action is always effective and when you are doing that from your social media channels, well, the results will be impressive, to say the least!
Summing this post up with another piece of crucial advice – in order to make sure that your marketing event is a hit, you need to target only those companies and individuals who are interested in the event. In this way, you will not only reach the right audience but will be able to tap into potential clients, influencers as well as interested business partners.